(一)職業(yè)的老練度不斷提高,競賽日趨劇烈。相對于其它工業(yè)揉捏型材制品而言,因為鋁門窗幕墻的標準較為固定,而且精度和強度的要求不是特別高,鋁揉捏型材廠的加工技能已經(jīng)相當老練,商品的差異性逐漸縮小,導(dǎo)致競賽異常劇烈。從近兩年鋁型材廠的產(chǎn)能看,設(shè)備的總體閑置率都在40%~50%左右。
(1) the degree of professional sophistication is increasing, and the competition is becoming increasingly fierce. Compared with other industrial kneading profile products, because the aluminum curtain wall windows standards are fixed, and the precision and strength requirements are not particularly high, processing skills of aluminum profile factory is already quite sophisticated kneading, differentiated products gradually reduced, resulting in fierce competition. From the past two years, aluminum factory capacity, total idle equipment rate of 40% ~ 50%.
(二)因為鋁門窗幕墻商品的體積大、商品形成的過程長的特征,加上運輸成本、關(guān)稅的影響,鋁門窗幕墻商場根本屬于地域性商場,國內(nèi)公司的經(jīng)營和商品有90%以上是以國內(nèi)商場為導(dǎo)向,國際商場將變成今后開展的空間。
(two) because the characteristics of the process of aluminium windows and goods volume, commodity form long, plus transportation costs, the impact of tariff, aluminum curtain wall windows basic belongs to regional shopping malls, domestic companies and products is more than 90% in domestic market oriented, the international market will become the future development of space.
(三)從工業(yè)鏈的具體情況可以看出,鋁合金門窗幕墻工業(yè)的上中下流的關(guān)聯(lián)性較為單純,工業(yè)的興衰完全依賴于修建業(yè),其商場經(jīng)營的風(fēng)險根本上集中在專一的下流工業(yè)。由此可見,國內(nèi)廠商在修建業(yè)建立廣泛的商場營銷通道最為重要。另外,鋁工業(yè)(鋁型材、鋁板)、玻璃工業(yè)的開展會直接制約制作成本。因而整個生產(chǎn)經(jīng)營風(fēng)險相當集中。
(three) from the specific circumstances of the industrial chain, we can see that the correlation between the upper and middle industries of aluminum alloy doors and windows is relatively simple. The rise and fall of industry depend entirely on the construction industry. The risk of shopping malls is basically concentrated in the exclusive low industry. Therefore, it is most important for domestic manufacturers to establish a wide marketing channel in the repair and construction industry. In addition, the aluminum industry (aluminum, aluminum plate), glass industry will directly restrict the production cost. Therefore, the risk of the whole production and operation is rather concentrated.
(四)商品開展限制相對較少。從金屬制品工業(yè)看,鋁門窗幕墻屬于最終的消費品,不像商品的零件或配件,由客戶來定標準;鋁門窗幕墻公司只需知道消費者生活品質(zhì)的潛在需要,就可以對于鋁門窗幕墻的結(jié)構(gòu)、配件或制作進行研究開發(fā),從而可以創(chuàng)造出許多的改良形式或新型的鋁門窗幕墻。因而商品和技能的創(chuàng)新在鋁門窗幕墻領(lǐng)域有很大的空間,同時也是競賽的焦點。
(four) there are relatively few restrictions on the development of commodities. From the metal products industry, aluminum curtain wall windows belonging to the final consumer goods, unlike commodity parts or accessories, by the customer to set standards; aluminum windows and curtain wall companies only need to know the potential need for quality of life of consumers, can for aluminum door and window curtain wall structure, fittings or production research and development, which can create a lot of new or modified form of aluminum door and window curtain wall. Therefore, the innovation of goods and skills has a lot of space in the field of aluminum door and window curtain wall, and it is also the focus of the competition.
(五)國外鋁合金門窗幕墻廠商很早就加入了競賽。因為鋁型材的揉捏工業(yè)很早就加入了國際商場的競賽,同時規(guī)范化的幕墻也是由國外引入的,近年我國修建業(yè)的蓬勃開展,國外許多業(yè)界的強手都紛紛進入中國商場,使國內(nèi)的商場更加老練,給整個工業(yè)帶來了新的技能和管理模式,這對商場的進一步完善是十分有益的。
(five) foreign aluminum alloy door and window curtain wall manufacturers have joined the competition very early. Because the aluminum industry kneading soon joined the international market competition, and the standardization of the curtain wall is introduced from abroad in recent years, China's construction industry flourished, many foreign competitors have entered the industry China shopping malls, make domestic shopping malls more sophisticated, bring new skills and management mode for the whole in this industry, to further improve the market is very useful.
(六)同職業(yè)競賽嚴重,墊資驚人,應(yīng)收款大,連累開展。盡管修建部門千叮萬囑,不許墊資,不許拖欠,但因為商場競賽嚴格,融資體系不健全,公司的實力相對小,只能“明知山有虎,偏上虎山行”,公司的開展受到連累。成功的融資,可以相對提高公司的商場競賽力。另外,商場的無序競賽也相當劇烈,使整個工業(yè)管理水平得不到提高。
(six) with serious occupation competition underwritten alarming, receivables, carry out. Although the Construction Department of mine, not in arrears, but not aroused, because of market competition, the financing system is not perfect, the strength of the company is relatively small, only knowing that mountain tiger, partial Hushan "the development of the company, has been hurt. Successful financing can improve the competitive power of the company's shopping malls relatively. In addition, the disordered competition in the shopping mall is also very intense, making the whole industrial management level not improved.
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